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L.A.'s newest creative lab asks: where do great ideas come from?

Updated: Dec 3, 2019



Innovations, big and small, often come from turning an everyday problem or gap into an opportunity. However, sometimes they seem to come out of “nowhere“: in dreams, in nature, while sipping tea... 72% of people report creative ideas in the shower: "the relaxing, solitary, and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams."


At Neuma Mind Spa, in Los Angeles, individuals and teams can have similar results employing time-tested techniques and cutting-edge transformative technologies like the Cymatix. By tapping into different mental states, they improve the odds of that magical moment of lateral thinking, awe, inspiration or creative insight.


Ideas for some of the most interesting works of art, design, science and engineering have emerged in lucid dreams and hypnogogia (the period between wakefulness and sleep) and other altered states. In fact, the concept for our own Cymatix came to Neumascape Studio creative director Manori while she was in bed falling asleep. Some famous examples of reported creations include:

  • The Sewing Machine

  • Google

  • The idea for the movie The Terminator

  • The idea for the movie Inception

  • H.P. Lovecraft's Necronomicon

  • Tintin In Tibet

  • Dr. Jekyll And Mr. Hyde

  • Stephen King's Misery

  • Srinivasa Ramanujan's theta math functions

  • Frankenstein

  • Yesterday by the Beatles

  • Einstein's Special Theory of Relativity

  • Benzene

  • The shape of DNA

  • The periodic table of elements

  • Descartes' insights into the scientific method

Of course, there are usually real, domain knowledge and experience (sweat and tears) that are accumulated before that magical moment. Small group brainstorming and conversations can play a huge role too — though they can also represent noise that overwhelms your own muse. It is a balancing, blending act.


Many already recognize innovation as an alternating process between solo and group dynamics, focused and diffuse states of mind, convergent and divergent thinking, centripetal and centrifugal processes. Transformative technologies and mindfulness and altered states techniques can give you an edge.


Need an assist to improve your focus and energy? Looking, instead, for a creative breakthrough with some out of the box thinking? Either way, Neuma Being can help through techniques and technologies curated for your creative, high-performance mind. Book your Neuma Mind Spa experience today!








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